July 20, 2021

Official Press Release from AMC Theatres


Ryan Noonan, (913) 213-2183 


Leawood, Kan. (July 20, 2021) – AMC Entertainment (NYSE:AMC), the largest theatrical exhibitor in the United States, in Europe & the Middle East and the world, announced that beginning Friday, July 23, AMC CLASSIC Cinema 12 officially rejoins the AMC circuit, becoming one of the newest AMC theatres to open in the Montgomery, Alabama area. 

Guests at AMC CLASSIC Cinema 12, formally New Vision Theatres Promenade 12, can again enjoy the unparalleled AMC big screen experience on 12 screens, enjoyed with AMC’s Perfectly Popcorn™ and Coca-Cola drink options. With AMC CLASSIC, America’s Hometown Theatres, guests can enjoy a fun, friendly and local moviegoing experience with value in mind, including our annual refillable popcorn buckets. 

Moviegoers headed to the theatre can see exciting new movies with several more headed to theatres in the coming weeks. When the theatre opens, guests can enjoy recent audience favorites like BLACK WIDOW, SPACE JAM: A NEW LEGACY, F9: THE FAST SAGA, BOSS BABY: FAMILY BUSINESS and new releases like OLD and SNAKE EYES which both premiere on Friday, July 23. 

For full title, ticket price and showtime information, moviegoers can check the AMC CLASSIC Cinema 12 webpage at: https://www.amctheatres.com/movie-theatres/montgomery/amc-classic-cinemas-12 

For more information about the transition to AMC CLASSIC Cinema 12, guests are encouraged to check out the FAQ, which is posted here: www.amctheatres.com/new-vision-faq 


AMC moviegoers are encouraged to sign up as an AMC Stubs member. 

  • • AMC Stubs Insider is FREE to join. Members receive benefits such as Discount Tuesdays and a $5 reward to spend on concessions every time 5,000 points are earned (earn 20 points per $1 spent). 
  • • AMC Stubs Premiere is an annual membership for just $15+tax, in which members earn even more benefits. Earn points 5x faster toward $5 rewards that can be spent on tickets and concessions. Membership also includes FREE upgrades to larger sizes on popcorn and fountain drinks, and Premiere Lane service at the box office and concessions at participating theatres. 
  • • AMC Stubs A-List allows members to make free online reservations and see up to three movies every week for just one low price per month. AMC Stubs A-List members also get all the perks of AMC Stubs Premiere. 



As we open our doors to moviegoers, the safety of our guests and associates is our highest priority. Having already opened more than 500 of our theatres elsewhere across the United States since August, AMC moviegoers have benefited from our having sought out third-party, nationally recognized experts in cleaning and public health & safety to advise us. A team led by Dr. Joseph Allen, a prominent member of the faculty of Harvard University’s prestigious School of Public Health, as well as our partnership with The Clorox Company, helped us to develop our comprehensive AMC Safe & Clean protocols. They feature social distancing & automatic seat blocking, the easy availability of disinfecting wipes and hand sanitizer, along with high tech solutions like HEPA vacuums and enhanced air filtration through MERV 13 filters, as well as numerous other new safety, sanitization and cleanliness procedures. 

The entire AMC Safe & Clean plan can be found at amctheatres.com/amc-safe-and-clean. 

Seating policies 

  • • All AMC, AMC DINE-IN™ and AMC CLASSIC® auditorium capacities are reduced to meet or exceed state or local guidelines. 


  • • In auditoriums that do not offer reserved seating, guests are encouraged to leave adequate distance between yourself and other guests. 


Enhanced Cleaning Procedures 

  • • Every auditorium is cleaned between each showtime with enhanced hard surface disinfection including doors, handrails, recliner buttons, and tray tables. There is extra time allocated between showtimes to allow a full, thorough cleaning of each auditorium. 


  • • Auditorium fixtures and seating areas are disinfected nightly. 


  • • Every night, we vacuum carpeted areas using vacuums with HEPA filters, which are proven to trap 99.97% of airborne particles. 


  • • AMC has upgraded the air filtration, installing MERV-13 air filters at all of its theatres in Alabama 


  • • All high-touch areas including door handles, stanchions, service counters, handrails, escalator rails, benches, and restroom fixtures are routinely sanitized and disinfected. Self-service Freestyle machines are sanitized routinely, and sanitation stations with sanitizing wipes and/or hand sanitizer are provided immediately nearby for guest use. 


  • • Disinfecting wipes and hand sanitizer are found throughout theatres for guest use as well. 


  • • The products used for sanitation and disinfection at AMC are EPA approved for use against viruses, bacteria, and other pathogens including COVID-19. 


Guest safety protocols 


  • • FDA approved hand-sanitizing stations are placed throughout the theatre for associate and guest use. A hand-sanitizing station is available near areas where guests interact with AMC equipment including box-office, greeter, food & beverage area, and restrooms. 


  • • In accordance with CDC guidelines, masks are not required for fully vaccinated guests unless required by local mandates. Guests not yet fully vaccinated must continue to wear masks throughout the building. For guests who would like to purchase a mask upon arrival, they will be available for $1 at all locations. 


Contactless Ticketing 

  • • AMC strongly recommends that guests use AMC’s world-class online ticketing and mobile app for ticketless entry. Not only does this save time at the box office, but it minimizes the amount of interactions for a guest. 


  • • For guests who would like to purchase their tickets at the theatre, AMC also offers Automated Box Offices, which are cleaned and sanitized regularly. 


  • • For those unable to use AMC’s contactless ticketing, guests can purchase their tickets at the box office or the guest service station at all theatres. 


Food and Beverage 

  • • AMC will follow all local guidelines regarding the sale/consumption of food and drink at the movie theatre. 


  • • At locations where food can be sold, menu selections have been temporarily reduced at all AMC locations to ensure a more efficient service, minimizing the amount of time it takes to prepare and serve, and reducing wait times. 


AMC recognizes that public health situations continue to evolve, and as such, AMC Safe & Clean will continue to evolve as needed as we move ahead. 

About AMC Entertainment Holdings, Inc. 

AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit www.amctheatres.com. 

Source: AMC Entertainment Holdings, Inc